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Pamela Rocke is a marketing consultant, writer, graphic artist and author. She is also a former technical writer. Pam spent many years coordinating trade shows for her company, a small high tech manufacturer - up to ten per year.
"I learned how to manage trade shows on the job. A lot of the information in my book - I learned the hard way. This is the book I wish I'd had when I started out."
Pam knows that exhibiting at trade shows can generate substantial profits. It's the best venue for launching a new product or service. Exhibiting at trade shows gives a company exposure to dozens of editors, trade magazines and media professionals.
But exhibiting is a complicated, specialized business. One mistake can cost a company thousands of dollars, sometimes tens of thousands!
No trade show is without its diversions. The trick is to avoid the big mistakes while taking every advantage the show offers.
Companies spend billions of dollars every year to exhibit at trade shows. Billions and billions of dollars. And trade shows are profitable. Many companies write 90% or more of their yearly sales at trade shows.
Where else can a small mom and pop company have direct access to the same potential customers as the largest corporations in the world? Where...
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